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(January 27, 2012)
While some course owners are suffering from lower revenues as a result of declining rounds played and increased costs of operation, the battle for discounted green fees just got hotter with the announcement that British Columbia Golf and International Club Network (ICN) have partnered in an effort to make golf more accessible and affordable to British Columbia Golf members, ostensibly in an effort to help grow the game of golf.
"That depends on who's definition of growing the game of golf you buy," said one disgruntled Lower Mainland course owner who did not wish to be identified. "Only British Columbia Golf members benefit from this arrangement, not the thousands of players who cannot afford to belong to a club or only play limited rounds to begin with."
International Club Network (ICN) owns and operates the national Privileged Play Program, which provides advanced tee time reservations and savings at participating courses in Canada and the United States, with 36 of BC's 300 clubs participating.
"This partnership provides a valuable membership benefit without additional cost to British Columbia Golf members and will help grow the game of golf in B.C. at our member courses" said Kris Jonasson, Executive Director of British Columbia Golf. "We are pleased that International Club Network is offering membership in its Privileged Play Program at no additional costs to our members. Our members are looking for discounts, travel benefits and the opportunity to play at different courses throughout the Province".
ICN will also promote the sale of British Columbia Golf memberships to the 2,200 Privileged Play members in the Province who help to make up the more than 250,000 men, women and juniors who are said to enjoy playing some or a lot of golf each year.
ABOUT BRITISH COLUMBIA GOLF
British Columbia Golf - a member-based organization governed by the British Columbia Golf Association (BCGA) - is the governing body of amateur golf in British Columbia and functions for the benefit of all golfers in the province with over 55,000 members at 300 clubs. British Columbia Golf fosters and promotes the sport of golf, preserves the traditions and history of the game and provides a leadership role for the sport in British Columbia. Through its affiliation with Golf Canada, British Columbia Golf is also involved in National golf affairs.
ABOUT INTERNATIONAL CLUB NETWORK
ICN owns and operates two virtual membership clubs. One club operates under the ICN name and is a private club-access program providing members of some of the finest private clubs in the world with access to over 275 participating clubs in 22 countries. Members of ICN also benefit from all of the benefits of its Privileged Play Program. PrivPlay is a golf membership program with over 200 of the best public courses across Canada, the sunbelt states in the U.S. and in the United Kingdom. Marketed as the "Private Club for the Public Golfer", it offers many of the benefits of a private club but without the cost. Its purpose is to engage the public golfer with the hope that members will play more often and as such, help grow the game of golf.
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