At LIJA 'The Sun Also Rises'

LIJA Release

Popular activewear designer Linda Hipp and her company, LIJA, announce The 'Sun Also Rises' collection is now available at country clubs, resorts and golf-specialty retailers throughout North America, as well as online at www.lijastyle.com.

Showcasing a vibrant color palette highlighted by Spectra and Black, along with subtle tones of Ivory, Stone and Steel, The Sun Also Rises features an array of layering pieces, including polos, vests, pullovers, cardigans, skorts, capris and shorts. The collection's blend of runway styling and distinctive silhouettes is evident in the Dali print and contemporary plaid, while the Classic Wilder Cardigan is a great vintage piece for any golfer's wardrobe.

"Our aim is to create functional, fashionable pieces that can be worn from one activity to the next," says Hipp. "The Sun Also Rises caters to the lifestyles of active women, helping them define and characterize individuality and style."

Bearing "The Hipp Factor" designation, Linda Hipp's personal favorites are labeled with special hang tags. Among these are the variegated stripe pattern of the Classic Marcel Pullover and the bold Cubism Plaid Knee Short.

Retailing from $65 for some tops to $150 for select outerwear, The Sun Also Rises is the third of LIJA's Fall 2009 offerings. The Garden of Eden collection premiered earlier this year and Twilight in Italy arrived in mid-July.

LIJA is available in finer retailers across North America, including Green Grass One accounts and world-renowned resorts and clubs like Kiawah Island, the Fairmont Scottsdale Princess, Princess Anne Country Club, Seattle Tennis Club and Whistling Straits. The company's clothing is worn by scores of professional athletes worldwide, including rising tennis star Rebecca Marino and LPGA Tour player Leta Lindley, among others.

About LIJA

LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand's distinctive excellence is driven by LIJA's passion, commitment and dedication to creating innovative designs.

Having received recognition within and outside the golf industry, LIJA has achieved significant organic annual sales growth. Enjoying a rapidly expanding sales force and account base in North America, LIJA recently began selling into the UK, Ireland, South Africa and UAE markets.

An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity -- and the chance to combine her passions for fashion, golf and business -- Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a reputation as one of North America's hottest sportswear designers.

For more information, call 888.263.1191 or visit www.lijastyle.com.