Callaway Golf And My Golf Rewards - OTC Stocks

The OTC is not recommended as a source of secure investing by experienced or sophisticated investors, however, two names that have been heavily promoted and gaining some interest lately are Callaway Golf Company and My Golf Rewards Canada Inc.

My Golf Rewards Canada is a majority-owned subsidiary of Consorteum Holdings, Inc. (OTCBB: CSRH), which recently launched a revolutionary new loyalty, rewards and retention program for the North American golf industry.

My Golf Rewards has announced it has established a licensing agreement with Fidelisoft Inc., to use their software technology to offer a loyalty, rewards and retention program to the North American Golfing industry. The technology has been developed to allow cardholders to instantly receive and redeem reward dollars for their participation in the My Golf Rewards program at any participating course.

All golf courses in the My Golf Rewards program can anticipate increased revenues and profits opportunities, while decreasing their costs of operating a traditional coupon-based discount program. The program will enable golf courses to establish long-term relationships with their members and directly market to the golfers' preferences based on their identified spending habits.

Quent Rickerby, President & COO of Consorteum Holdings Inc., said, "My Golf Rewards offers the golf industry a new and innovative way to better serve and reward its members, while exposing new revenue and profit opportunities within the golf facilities. During this difficult economic time, golf course owners need better ways to entice increased frequency of played rounds and drive consumer loyalty to their course."

The My Golf Rewards cardholders can expect to receive rewards based on purchasing goods and services throughout the golf course facility. Each participating golf course can choose to issue rewards dollars to their members for green fees, pro-shop purchases or at the food and beverage area. Cardholder members will also be able to redeem their point dollars instantly at any of these locations within the facility or at any other participating golf course within the program.

Bill Mathews, President of My Golf Rewards, added, "Our new rewards program will provide cardholders the unique benefit of being 'Paid to Play.' Every time you spend money at the course you earn dollars to redeem for more rounds of golf. This program was designed to be a win-win for both the player and the golf course."

Callaway Golf Company, together with its subsidiaries, designs, manufactures, and sells golf clubs and golf balls in the United States and internationally. Its products include drivers, fairway woods, hybrids, irons, wedges, putters, and golf balls. The company also sells golf accessories, such as golf bags, golf gloves, golf footwear, golf and lifestyle apparel, golf headwear, eyewear, golf towels, and golf umbrellas.

In addition, Callaway Golf Company licenses its trademarks and service marks in exchange for a royalty fee to third parties for use on products, such as golf and lifestyle apparel, watches, travel gear, rangefinders, and practice aids. It sells its products to golf retailers, including pro shops at golf courses and off-course retailers; sporting goods retailers; and mass merchants, as well as directly and to third party distributors.

The company also sells pre-owned golf products through its Web sites, callawaygolfpreowned.com and callawaygolfoutlet.com; and new Callaway Golf products through its Web site, Shop.CallawayGolf.com. Callaway Golf Company was founded in 1982 and is based in Carlsbad, California.

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